In this blog, I’ll discuss the following:
- What is a Facebook takeover party?
- How do I do one?
- What do I post?
What is a Facebook takeover party?
A Facebook takeover party is pretty simple, it’s a chance for a new author to showcase their work to a new audience. You win, they win, we all win. They can be very simple to do with a little bit of work. The party is usually hosted on a group page, or an event discussion. In the group I run, YA Take Over and Book Buying Group, I prefer that the author does the event IN the group. Why you ask? That way the author can be given admin rights and pre-schedule the posts. If you do the event in the Event page discussion section that’s not possible. Instead, it requires the host to be there and post live. It’s not always possible for someone depending on time zones.
What is the difference? Aren’t they the same thing? No.
This is an event page. See, the discussion tab, this is where you CAN do an event, but you can’t schedule a post here. Also, you can’t control who posts here and sometimes people interfere with the flow of the posts.
This is the group page and this is where the authors can pre-schedule posts. They’re different.
How do I do a Facebook takeover party?
Well, first understand what is going to happen. The point of this party is for you to introduce yourself to potential new readers. The usual format of the party is to post graphics, games, and prizes. The admin of the page will give you admin rights and you’ll see the admin view. This will allow you to schedule posts.
How to schedule a post:
Click on the write a post option and then on the bottom right-hand part of the post click on the clock. That’s where you can schedule the post.
What do I post?
People love a good party and it’s only as fun as you make it. So, what do you post? There are failsafe categories of posts like graphics, games, and prizes.
Graphics can be made freely and easily using Canva. Canva offers already made options and you can add your book cover, snippets of your story, or create game posts.
Canva also offers help on how to create a post:
Here’s an example of one I made for A Raven’s Touch:
Here are some examples of posts from Rosie Wylor-Owen:
As you can see, it’s great to introduce yourself and then launch into a game, then perhaps one with a prize, and posts about your book. It’s really not hard at all, just takes a little bit of work to create the graphics.
Then when you schedule all the posts ahead of time you can sit back and answer the comments that the participants make.
The flow should follow this path:
- Introduction post
- Game #1 – ask a question
- A teaser about your book (quotes, characters, cover)
- Game with a prize – ask people to post a GIF, $3 or $5 Amazon gift card (whatever amount you want)
- Mention your social links (blog, Facebook, Twitter, etc.,)
- Game #2 – complete this sentence, predictive text
- More teasers
- Game with a prize – ask a question – free ebook
- Wrap up with your social links and ask them to follow you
Get creative, have fun, and most of all make your posts visual. Just think of what you’d respond to and go with that. You can do whatever you want, it’s up to you, just make it interesting.